The challenge of target audience means sustainable products offering indirect benefits must be marketed to specific subgroups based on the ______ and lifestyle of the customer, not just demographic information.

Question

Quizplus · Accepted Answer

Personal values and lifestyle are key factors in marketing sustainable products with indirect benefits, as they align more closely with the motivations and priorities of potential customers than basic demographic information like wealth, race, or gender.

The Challenge of Target Audience Means Sustainable Products Offering Indirect