The challenge of salience refers to the difficulty of aligning sustainable marketing initiatives with the issues most ______ to consumers at the time.

Question

Quizplus · Accepted Answer

The challenge of salience in sustainable marketing is about ensuring that sustainability initiatives are relevant to what consumers care about at the moment. This means aligning marketing efforts with the interests and concerns of the target audience to ensure they are engaged and responsive.

The Challenge of Salience Refers to the Difficulty of Aligning