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You Have a Fantastic New Job Writing Television Commercials and Wonder

Question 34

Essay

You have a fantastic new job writing television commercials and wonder if all those psychology
courses you slaved over will be of any use. Your first assignment is to design a commercial promoting a certain university. Of course, you want people to remember the name of the university after the advertisement has ended, and suddenly realize you can impress your supervisor by using your knowledge of the serial position effect. Explain how you would design your commercial so that the university's name is remembered both straight after the commercial has ended and for a long time afterwards. In your discussion, mention where you would avoid placing the university's name and why.

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Any design that clearly follows principl...

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