Christina turned a lamp on and looked at the light bulb directly. Immediately after that, she looked away and could still "see" the bulb shining brightly. This visual persistence is an example of the type of information held in the ________ store

Question

Quizplus · Accepted Answer

This phenomenon is an example of information held in the Iconic memory store, which is responsible for holding visual information briefly after the stimulus is no longer present. Iconic memory is a type of sensory memory that lasts very briefly before it fades, allowing for a "snapshot" of the visual scene to be retained momentarily.

Christina Turned a Lamp on and Looked at the Light