The idea that for the conclusions of research to be meaningful, the methodologies and tasks should resemble those of "the real world" rather than the sterility of the laboratory:

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Ecological validity refers to the extent to which the findings of research studies can be generalized to real-world settings. It emphasizes the importance of the research settings, tasks, and materials being similar to those encountered in everyday life to ensure the applicability of the results outside the laboratory.

The Idea That for the Conclusions of Research to Be