Ritzer's concept of the McDonaldization of society, points to the:
A) Increased homogenization of cultural experiences
B) Increased standardization of consumer choices
C) Economic power of global transnational corporations
D) A and B

Question

Quizplus · Accepted Answer

Ritzer's concept of the McDonaldization of society refers to the increasing homogenization of cultural experiences and the increased standardization of consumer choices, as seen in the principles of efficiency, calculability, predictability, and control that characterize fast-food restaurants and are increasingly dominating more sectors of society and the world.

Ritzer's Concept of the McDonaldization of Society, Points to The