Two key components of Benetton's marketing strategy include (i) Higher variety than competition (ii) Lower price than competition. Clearly these components of their strategy are in conflict. List two operational actions that allow Benetton to support these objectives of the marketing strategy and execute them successfully.

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The Answer of Two key components of Benetton's marketing strategy include (i) Higher variety than competition (ii) Lower price than competition. Clearly these components of their strategy are in conflict. List two operational actions that allow Benetton to support these objectives of the marketing strategy and execute them successfully.

Two Key Components of Benetton's Marketing Strategy Include (I) Higher