Since the 1960s, money has become more important in political campaigns because of the

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Since the 1960s, the importance of money in political campaigns has increased due to a combination of factors: the declining influence of political party organizations, the growing size of the electorate, the rise of television as a primary medium for reaching voters, and the increasing use of campaign consultants to manage and strategize campaigns. Each of these factors contributes to the rising costs of political campaigns, necessitating greater fundraising efforts.

Since the 1960s, Money Has Become More Important in Political