In examining polls' impact on the public and on leaders, Elizabeth Noelle-Neumann developed the theory of a "spiral of silence," in which dissenters are pressured to remain silent when the public learns about the majority view on something or someone.

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Elizabeth Noelle-Neumann's Spiral of Silence theory posits that individuals may refrain from expressing minority views due to the fear of isolation or reprisal, leading to a perceived dominance of the majority view.

In Examining Polls' Impact on the Public and on Leaders