Lana is the owner of Leafy Greens, a meal-replacement smoothie store slated to open within the next six months. Lana is in the process of creating her strategic plan and needs to identify her furthest-reaching goals. She knows that this process will take some time to get right and wants to do it properly. Which of the following is an example of a threat of substitutes for Leafy Greens according to Porter's Five Forces?

Question

Quizplus · Accepted Answer

This question requires familiarity with Porter's Five Forces. Choice B is correct in that a meal kit that would allow customers to make breakfast items would present a threat of substitution to a smoothie store since the meal kits could replace breakfast smoothies for some existing customers. The remaining choices are also elements of Porter's Five Forces but are not likely to be considered a threat of substitutes.

Lana Is the Owner of Leafy Greens, a Meal-Replacement Smoothie