As companies continue to embrace the evolution of data collection and data analytics, they also need to determine what data to collect. After establishing what data to collect, they may want to determine the best way to collect the needed information. Which of the following best represents information a burger restaurant would need to collect?
A) A forecast of customer demand for their new milkshake flavor
B) Customer satisfaction ratings for drive-thru times across franchise locations
C) Customer satisfaction ratings for the intersection nearest to each franchise location.
D) The temperatures of their fryers after the store has closed

Question

Quizplus · Accepted Answer

This question requires familiarity with big data, data analytics, and ways companies might collect and utilize data. Choice B is correct because customer satisfaction ratings for the drive-thru times evaluate aspects of the business operations and operational needs. The remaining choices are incorrect because they describe irrelevant data collection or analyses performed rather than the data needed.

As Companies Continue to Embrace the Evolution of Data Collection