As companies expand and work towards better understanding their existing and potential clients, they accumulate virtual profiles of their customers. The information gathered can vary in nature and scope but ultimately creates a snapshot of a typical customer. Which of the following are examples of Activity and History information that could be collected about a customer?
A) Devices used
B) Number of credit card purchases
C) Residential history
D) Status updates/tweets

Question

Quizplus · Accepted Answer

This question requires familiarity with general practices for collecting information about customers. Choice D is correct because status updates/tweets is an example of Activity and History information that a business might gather about its customers. The remaining choices are incorrect because they would provide information about other aspects of a customer.

As Companies Expand and Work Towards Better Understanding Their Existing