Carson is the marketing manager at a local travel publication. He is working with department heads to get some data to help him in his efforts to attract new clients while also investigating aspects of their existing clientele. Why would Carson choose to use prescriptive analytics?
A) Carson wants to know how to increase sales to new customers over the next three years.
B) Carson wants to know what market uncertainties may exist in the next year that might impact the acquisition of new customers
C) Carson wants to know why the business had an easier time attracting a younger demographic last year than it did in the three years before that one.
D) Carson wants to understand what caused customers to leave the company in the past two years

Question

Quizplus · Accepted Answer

This question requires familiarity with the four categories of data analytics and when and how to use each. Choice A is correct because it represents an accurate reason Carson would choose prescriptive analytics to address their concerns about attracting new clients while looking into aspects of existing clients. The remaining choices are incorrect because they each deal with one of the other three categories of analytics.

Carson Is the Marketing Manager at a Local Travel Publication