Which of the following is LESS likely to be a successful form of advocacy?
A) Word of-mouth
B) Joining brand communities
C) Recommending a brand
D) Acting as a brand missionary
E) Creating an artificial buzz

Question

Quizplus · Accepted Answer

Creating an artificial buzz is less likely to be a successful form of advocacy because it lacks authenticity and can lead to distrust among consumers once the artificial nature of the buzz is discovered. Genuine advocacy, on the other hand, builds on real user experiences and trust.

Which of the Following Is LESS Likely to Be a Successful