Research indicates that the most commonly used new product forecasting technique is
A) Customer / market research
B) Diffusion model
C) Precursor curve
D) Box-Jenkins technique
E) Neural network

Question

Quizplus · Accepted Answer

Customer/market research is the most commonly used technique for new product forecasting because it directly involves potential users' feedback and preferences, providing valuable insights into market demand and acceptance.

Research Indicates That the Most Commonly Used New Product Forecasting