This model forecasts first purchases of products and results in a diffusion process. It assumes two kinds of customers: innovators and imitators.
A) Logit
B) Delphi
C) Bass
D) Innovation
E) Imitator

Question

Quizplus · Accepted Answer

The Bass model is known for forecasting the adoption of new products by incorporating two types of adopters: innovators, who are influenced by external factors, and imitators, who are influenced by internal factors such as the adoption choices of others.

This Model Forecasts First Purchases of Products and Results in a Diffusion