The multi attribute model of decision making has proved useful in the final consumer market, but is not practical for the industrial market.
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Q1: The term "customer" refers only to those
Q2: While no method of describing customers is
Q3: The firm produces features, but the customer
Q5: A customer defines brand equity as the
Q6: Conjoint analysis typically employs regression analysis to
Q7: Mass customization is an attempt to market
Q8: Cluster analysis seeks to identify and group
Q9: Chi-square is a non-parametric statistical technique that
Q10: Latent class analysis begins with individual customers
Q11: The term "customer" does NOT include
A) Current
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