Which of the following is a primary information source that is MOST underused?
A) 10k statements
B) The firm's sales force
C) Patent / trademark filings
D) Competitors' annual reports
E) Trade press

Question

Quizplus · Accepted Answer

The firm's sales force is often an underused primary information source. Sales representatives have direct contact with customers and competitors, providing valuable insights into market trends, customer needs, and competitive actions that might not be captured through other formal information sources.

Which of the Following Is a Primary Information Source That