Managers Can Do All of the Following to Make It

Managers can do all of the following to make it more difficult for a new entrant or even a current competitor to compete against their products, EXCEPT

A) Make the products more undifferentiated
B) Raise the stakes required to compete effectively
C) Build in switching costs
D) Lock up distribution and / or supply to the extent it is legal
E) IF appropriate, signal their intention to strongly retaliate