The Internet has
A) Had an extremely limited impact on marketing planning
B) Led to planning assumptions being valid for longer times
C) Reduced the typical "annual" planning period of marketing plans to a "quarterly" horizon
D) Made it necessary that assumptions underlying the marketing plan be checked frequently
E) Lengthened the time horizons for marketing plans
Correct Answer:
Verified
Q11: A written document containing the guidelines for
Q12: The single most important activity of the
Q13: Identify the INCORRECT statement pertaining to marketing
Q14: All of the following are benefits of
Q15: The length of the planning period is
Q17: Marketing planning
A) Is done at the higher
Q18: The strategic plan
A) Is an operational document
B)
Q19: Which of the following is typically NOT
Q20: Competitor orientation is especially important in today's
Q21: According to research a significant and positive
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