A marketing manager is acting as a figurehead when he or she interacts with key customers to learn about their reactions to new product ideas.

Question

Quizplus · Accepted Answer

Interacting with key customers to learn about their reactions to new product ideas is an example of a liaison role, not a figurehead role. A figurehead role involves symbolic duties of a legal or social nature, while a liaison role involves maintaining networks and communicating with external contacts for information and support.

A Marketing Manager Is Acting as a Figurehead When He