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What Is the Major Difference Between Licensing and Franchising

Question 11

Multiple Choice

What is the major difference between licensing and franchising?


A) While both involve the transfer of intangible assets to a foreign entity, franchising involves a continuing infusion of assets to the franchisee while licensing does not.
B) While both involve the transfer of intangible assets to a foreign entity, licensing involves a continuing infusion of assets to the licensee while franchising does not.
C) Licensing always grants the licensee an exclusive monopoly in a particular area for a fixed time, while franchises can be awarded to multiple entities in the same geographic area.
D) Both statements a and c are correct.
E) Both statements b and c are correct

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