What is the major difference between licensing and franchising?
A) While both involve the transfer of intangible assets to a foreign entity, franchising involves a continuing infusion of assets to the franchisee while licensing does not.
B) While both involve the transfer of intangible assets to a foreign entity, licensing involves a continuing infusion of assets to the licensee while franchising does not.
C) Licensing always grants the licensee an exclusive monopoly in a particular area for a fixed time, while franchises can be awarded to multiple entities in the same geographic area.
D) Both statements a and c are correct.
E) Both statements b and c are correct
Correct Answer:
Verified
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