For smaller firms and for firms entering into foreign markets,________ is the most common way to enter an international market.

Question

Quizplus · Accepted Answer

Exporting goods is the most common and simplest way for smaller firms and firms entering into foreign markets to enter an international market. It allows firms to test the waters of the foreign market without making significant investments in foreign operations. Licensing arrangements and strategic alliances require more complexity and investment, while cross-border acquisitions may not be feasible for smaller firms.

For Smaller Firms and for Firms Entering into Foreign Markets,________