A foreign firm can enter a new international market by using a(n)________ to purchase a local firm in that market.
A) strategic alliance
B) licensing agreement
C) cross-border acquisition
D) exporting strategy

Question

Quizplus · Accepted Answer

Cross-border acquisition involves a foreign firm acquiring a local firm in the target international market. This allows the foreign firm to gain immediate access to the targeted market's resources, customer base, and distribution channels. It also enables the foreign firm to take advantage of local market knowledge and established relationships.

A Foreign Firm Can Enter a New International Market by Using