________ refers to the ability to fulfill a customer's need by alternative means.
A) Rearrangement
B) Segmentation
C) Elimination
D) Substitution

Question

Quizplus · Accepted Answer

Substitution refers to the ability to fulfill a customer's need by offering alternative means, such as offering a different product or service that can still meet the customer's needs. This can help retain the customer even if their initial need cannot be fulfilled in the original way.

________ Refers to the Ability to Fulfill a Customer's Need