Ferrari differentiates its products based on style and performance and targets a narrow segment of customers.Ferrari is pursuing a(n)________.
A) multipoint competition strategy
B) focused differentiation strategy
C) focused cost leadership strategy
D) integrated differentiation-cost leadership strategy

Question

Quizplus · Accepted Answer

Ferrari is targeting a narrow segment of customers with its differentiated products based on style and performance, indicating a focused differentiation strategy.

Ferrari Differentiates Its Products Based on Style and Performance and Targets