Campacola is a soda company that is seeking to enter the market by introducing an unusual line of sodas that contain granules that pop in the mouth.It intends to sell these sodas at no greater cost than normal sodas.What strategy is the company using in entering the soda market?
A) cost leadership strategy
B) multipoint differentiation strategy
C) focused differentiation strategy
D) integrated differentiation-cost leadership strategy
Correct Answer:
Verified
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