Prior to entering the Eastern European markets,Procter & Gamble assessed the strengths and weaknesses of possible competitors and noncompetitors in those markets.Procter & Gamble's actions can be classified as ________.

Question

Quizplus · Accepted Answer

Procter & Gamble's assessment of possible competitors and noncompetitors in Eastern European markets involves analyzing the external environment, which is the process of identifying and evaluating external factors that could impact a company's performance in a particular market. This includes factors such as market size, competition, regulatory and legal environment, economic conditions, and cultural and societal norms.

Prior to Entering the Eastern European Markets,Procter & Gamble Assessed