Multinational firms usually use ________ structures when customer needs for a given product are similar throughout the international markets in which the firm participates.
A) global product
B) functional
C) divisional
D) multiproduct

Question

Quizplus · Accepted Answer

The global product structure is the most appropriate choice when a multinational firm experiences similar customer needs for a particular product across different international markets. This structure centralizes decision-making for a specific product globally, allowing the firm to achieve economies of scale and uniformity in product design, production, and marketing. Functional, divisional, and multiproduct structures may not fit the requirement of similarity in customer needs across international markets.

Multinational Firms Usually Use ________ Structures When Customer Needs for a Given