While business-to-business advertisers tend to advertise on Web sites related to the firm's products, consumer advertisers tend to spend online advertising dollars in more targeted formats, such as keyword search engines.

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Consumer advertisers tend to advertise on Web sites related to the firm's products. It is business-to-business advertisers that tend to spend online advertising dollars in more targeted formats, such as keyword search engines.

While Business-To-Business Advertisers Tend to Advertise on Web Sites Related