J.C. Penney found that shoppers who purchased merchandise from all three channels (retail stores, catalogs, and the Internet) spent more than $800 per year, whereas customers who used only one channel spent only $200 per year.

Question

Quizplus · Accepted Answer

Customers who engage with multiple shopping channels tend to spend more due to increased convenience and exposure to a wider range of products, leading to higher overall spending.

JC Penney Found That Shoppers Who Purchased Merchandise from All