Companies with strong off-line brands have the advantage and benefit in developing successful Web sites because of the halo effect.

Name: Companies with strong off-line brands have the advantage and benefit in developing successful Web sites because of the halo effect.
Brand: Quizplus
Rating: 4.8 (51 reviews)

Question

Quizplus · Accepted Answer

Companies with strong off-line brands have the advantage and benefit in developing successful Web sites because of the halo effect, which means consumers transfer their beliefs about the off-line brand to their online Web site.

Companies with Strong Off-Line Brands Have the Advantage and Benefit