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The Internet Is a Very Efficient and Cost-Effective Way for Companies

Question 123

Multiple Choice

The Internet is a very efficient and cost-effective way for companies to provide customer service, but to be successful, the Internet


A) must provide personalized information for each customer
B) must provide customers with information about his or her account
C) must be easy for customers to use and provide some benefit over using the telephone
D) must be cheaper than customers calling service representatives over the telephone

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