Because of the high costs of new product development, firms must focus on marketing new products in their home country rather than utilize international expansion.

Name: Because of the high costs of new product development, firms must focus on marketing new products in their home country rather than utilize international expansion.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The costs of new product development are too high for a firm to focus only on their home country; international expansion is necessary to ensure the costs can be recovered.

Because of the High Costs of New Product Development, Firms