In terms of levels of international marketing involvement, international marketing involves marketing activities that do not have a country or region focus and that are possibly due to the emergence of global consumer segments and efficient global allocation of company talent and resources.

Question

Quizplus · Accepted Answer

International marketing requires a focus on international consumers in a particular country or countries. It is the process of creation, production, distribution, promotion, and pricing of goods, services, ideas, and experiences for international markets. The international company is present in different countries with sales offices and subsidiaries, or is an active partner in strategic alliances with local companies; yet, its international activities are not coordinated across countries or across regions.

In Terms of Levels of International Marketing Involvement, International Marketing