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In Terms of International Expansion, an Effective Strategy for a Product

Question 51

Multiple Choice

In terms of international expansion, an effective strategy for a product that is in the maturity stage in the United States is to enter


A) countries where the product is also in the maturity stage
B) as many countries as possible to create economies-of-scale
C) emerging markets where the product is in the growth stage
D) markets where the product is in the introductory stage

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