In Terms of the Product Component of the International Marketing

In terms of the product component of the international marketing mix, global standardization refers to the

A) use of a uniform marketing strategy within a particular region
B) standardization of products across markets, and ultimately, the standardization of the marketing mix worldwide
C) practice of global branding and localized marketing adaptation to differences in local culture, legislation, and even production capabilities
D) adaptation of products to local requirements so that the product can legally and physically function in the specific country's environment