A Primary Difficulty That Arises from American Firms Using a Primary

A primary difficulty that arises from American firms using a primary translation of brand names and marketing communication into a different language is

A) it is very costly to accomplish
B) translators often do not understand English so it is difficult for them to translate
C) the brand name or marketing communication may not be appropriate in a given culture and convey a meaning that is offensive
D) there are no equivalents for many American brand names in other languages