The Self-Reference Criterion Is Defined as

The self-reference criterion is defined as

A) individuals' preferences for brands that are part of their native country
B) individuals' conscious and unconscious reference to their own national culture, home-country norms, and native values.
C) individuals' judging of all marketing communications from their own personal reference point
D) the barrier to international expansion based on the company's attempt to market products in other countries in the same manner they marketed products in their home country.