In a contractual agreement buyer-seller dyad relationship, sellers benefit because the buying situation becomes a straight re-buy situation and, as long as they can meet the needs of the buyer, they are guaranteed a sale for the length of the contract.

Question

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In a straight re-buy situation, the buyer routinely reorders a product from the same supplier, which benefits the seller by providing a consistent and predictable sales opportunity as long as they fulfill the contract terms.

In a Contractual Agreement Buyer-Seller Dyad Relationship, Sellers Benefit Because