The current trend in catalog direct marketing is to use database information to develop a list of customers who are more likely to purchase, then send them a large, comprehensive catalog.

Question

Quizplus · Accepted Answer

The current trend in catalog direct marketing is to use database information to develop a list of customers who are more likely to purchase, then send them a specialty catalog that fits their past purchase behavior and interests.

The Current Trend in Catalog Direct Marketing Is to Use