The major advantage of personal selling over the other elements of the communication mix is that personal selling
A) is more cost-effective
B) allows for two-way communication
C) can be used in both consumer and business-to-business markets
D) is more effective for the selling of services because of its characteristic of intangibility
Correct Answer:
Verified
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Q131: In terms of personal selling classification, _
Q132: In terms of personal selling classification, _
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