Marketing programs developed through information gathered from databases and targeted to specific customer segments is
A) database marketing
B) data warehousing
C) data mining
D) personal selling
Correct Answer:
Verified
Q174: In data warehousing, sources of internal data
Q175: While a business can track purchase history
Q176: Typical decisions that can be made through
Q177: The process of analyzing customer data to
Q178: The most common use of data mining
Q180: _ is a database application program that
Q181: Developing a CRM program requires all of
Q182: Customer relationship management is based on the
Q183: The concept of "share of the customer"is
Q184: The promotion of a product from the
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