While coupons appeal to price-conscious consumers, contests and sweepstakes appeal to individuals who enjoy high levels of excitement and stimulation.
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Q12: Premiums tend to be used by regular
Q13: Premiums are an excellent consumer promotion to
Q14: A tie-in is the use of two
Q15: In a contest, participants may be required
Q16: In a contest, participants do not need
Q18: The manufacturer's objective in developing a bonus
Q19: Research has indicated consumers were more likely
Q20: Most consumers believe that consumers will pay
Q21: Although consumers tend to believe that manufacturers
Q22: Tie-ins work best if consumers are offered
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