All of the following are reasons for the shift away from advertising to a greater use of promotions, except
A) greater acceptance of promotions by consumers and in some instances a demand for a promotion before a purchase will be made
B) declining impact of advertising
C) lower cost of promotions compared to advertising
D) increased brand proliferation and brand parity
Correct Answer:
Verified
Q46: Consumer promotions refer to offers made to
A)
Q47: Approximately 82.5 percent of all consumer marketing
Q48: Approximately 54 percent of all consumer marketing
Q49: Approximately 28.5 percent of all consumer marketing
Q50: Approximately 17.5 percent of all consumer marketing
Q52: Coupons are sales promotions that offer
A) some
Q53: Approximately _ percent of American consumers redeem
Q54: Of the 336 billion coupons distributed, only
Q55: Approximately 89.2 percent of all coupons are
Q56: A coupon placed in a box of
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