When a company introduces a new product, enters a new territory, or uses a new channel outlet, _____ are needed to push that product through the channel.
A) consumer promotions
B) trade promotions
C) consumer promotions.
D) frequency programs
Correct Answer:
Verified
Q84: Of the following media, _ has/have the
Q85: Of the following media, the highest cost
Q86: Trade promotions can be targeted toward
A) retailers
B)
Q87: From a manufacturer's perspective, all of the
Q88: From a manufacturer's perspective, all of the
Q90: Trade allowances are
A) financial incentives for channel
Q91: Off-invoice allowances are
A) financial incentives for channel
Q92: Slotting fees are
A) financial incentives for channel
Q93: Exit fees are
A) financial incentives for channel
Q94: Spiff money is
A) monies or prizes awarded
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