Trade contests sponsored by manufacturers are directed to retail stores rather than other channel members since the retailers are the only channel members that sell directly to the consumer.

Name: Trade contests sponsored by manufacturers are directed to retail stores rather than other channel members since the retailers are the only channel members that sell directly to the consumer.
Brand: Quizplus
Rating: 5.0 (40 reviews)

Question

Quizplus · Accepted Answer

Trade contests sponsored by manufacturers are directed any of the channel members and can have various objectives.

Trade Contests Sponsored by Manufacturers Are Directed to Retail Stores