Scanner Delivered Coupons Are Triggered by an Item That Is

Scanner delivered coupons are triggered by an item that is scanned during checkout and are used to encourage

A) brand switching because the coupon offered is usually for a competing brand
B) repeat purchase behavior by issuing a coupon for a future purchase
C) brand loyalty by issuing a coupon for a product just being purchased
D) firm loyalty by issuing a coupon that can be used for other products sold by the same company