_____ are an effective means of building customer traffic at a retail site or generate interest in a firm's products.
A) Coupons
B) Premiums
C) Contests and sweepstakes
D) Bonus packs
Correct Answer:
Verified
Q144: A consumer promotion that offers consumers some
Q145: Premiums are an effective sales promotion for
Q146: The consumer promotion that offers consumers an
Q147: Of the following consumer promotions, the one
Q148: Of the following consumer promotions, the one
Q150: The consumer promotion that offers consumers some
Q151: The best sales promotion to entice current
Q152: For customers to switch brands, a company
Q153: A consumer promotion involving two or more
Q154: A consumer promotion offered to customers that
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