According to a survey by Supermarket News, _____ percent of respondents said sampling and demonstrations of a product are the most effective promotional tool.
A) 12
B) 28
C) 42
D) 63
Correct Answer:
Verified
Q153: A consumer promotion involving two or more
Q154: A consumer promotion offered to customers that
Q155: The consumer promotion that is aimed at
Q156: Frequency programs have all of the following
Q157: A consumer promotion that involves a free
Q159: Price-offs have the greatest impact on
A) current
Q160: From a firm's perspective, price-offs are an
Q161: A consumer promotion that provides cash reimbursement
Q162: The primary objective for offering a rebate
Q163: The consumer promotion that involves placing branded
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